Rakshabandhan is celebrated each year with zest and zeal. This festival celebrates the bond between a brother and a sister. The festival is marked by the sisters tying a rakhi on their brother’s wrist. It also symbolises that a brother will always protect his sister.
Well, all of us know why this festival is celebrated. Don’t we!! What we don’t know is that each year after the festival is over these sacred threads are removed from the wrists and are either stored in some dark corner of the drawer or thrown in the dustbins. Each year approximately 620 million rakhi’s are thrown away. Most of these are made up of plastic or silken threads. This further leads to a generation of 1.18 billion tonnes of carbon dioxide, thereby increasing our carbon footprint.
This year let’s say goodbye to the plastic, silken and colourful thread rakhi’s. Let’s say yes to the plantable rakhi’s and plant them instead of throwing or storing them. Yes, you heard that right!
Each year almost 80 crores rakhi’s are bought in India. Though a symbol of love these are a menace to the environment as when these are simply thrown away when the occasion is over. These just fill the landfills. But now there is a solution to this. ‘SeedRakhi’ have come up with a unique idea of Rahki’s with plantable seeds. Once the occasion is over and you take off the rakhi you can plant it and see your relation blossom into a plant.
Ankit and Nitin, who are also the co-founders of Indibni (an online gifting portal) believe in a sustainable approach towards life. They believe in this to the extent that they not only use sustainable practices but it also reflects in their work. They love to work behind the emotions attached to the many festivals celebrated in India. However, one thing which always haunts them is the waste that these festivals can lead to. One such festival is Raksha Bandhan. They were aghast at the beautiful rakhi’s woven with beads, glitters and artefacts just being thrown away. These don’t decompose and lead to tonnes of carbon footprint each year. This made Nitin and Ankit think about the festival and give it a new look. It is then they came up with the idea of plantable rakhi’s which laid emphasis on sustainable, biodegradable rakhis. These are made up of soft cotton yarn with plant seeds. The yarn decomposes and the seeds turn into plants. They took almost 2 years of research and hard work to come up with a Rakhi that is not only economical and sustainable but also nurtures the beautiful relation it symbolises.
They have introduced eco-friendly kits which are completely 100% biodegradable. These can be ordered online through Indibni. The kit includes:
- Rakhi – It comes with a round centre with tulsi seeds pasted on an origami flower which is further attached to a paper string.
- Roli in a handmade paper box
- Rice in a handmade paper box
- A handmade message card
- Seed pencil with flower and vegetable seeds
- An instruction sheet
- And all these are beautifully placed in a handmade recycled paper box
The company has also come up with an amazing tag line for the same … “Confining a Beautiful Bond into a Strong Sustainable Expression.”
Ankit and Nitin saw a problem and looked for a solution for the same. With their beautiful innovation, they have given a new meaning to this relationship. Like them, we can also address many problems which we see on a day to day basis. If you have an idea and want to make a difference then join us at Bots ‘N Brains as a change catalyst and bring out the best in you and the country with your innovation.